Guilherme “Gui” Aires is a distinguished Financial Advisor at Latitude Wealth Management, recognized for his strategic insight, disciplined approach, and deep commitment to client success. Originally from Brazil, Gui moved to Hawai‘i at a young age and built a strong academic and athletic foundation through focus, resilience, and determination. He graduated from University Laboratory School before continuing his studies at Santa Rosa Junior College in California, earning an Associate’s degree in Humanities in 2015. He later returned to Honolulu to complete both his Bachelor of Business Administration in 2018 and his Master of Business Administration in 2021 at Chaminade University, where he excelled academically and competed as an award‑winning student athlete in soccer and basketball.
Gui joined Latitude Wealth Management in 2018, bringing an analytical mindset, competitive drive, and relationship‑centered philosophy to the firm. He has since developed a reputation for delivering clear, confident guidance and building comprehensive financial strategies tailored to each client’s goals. His expertise includes retirement and income planning, wealth protection, risk management, investment strategy, asset allocation, and insurance planning across annuities, life insurance, and long‑term care solutions.
With a multicultural background and deep ties to the Hawai‘i community, Gui connects naturally with clients across generations and life stages. He is known for simplifying complex financial decisions, anticipating client needs, and providing a planning experience grounded in trust, clarity, and long‑term partnership.